Wild Pickleball in ShopTalk

Name of the event:

Shoptalk Wild Pickleball

Date:

Monday, June 2 – Wednesday, June 4

Location:

• Venue: Fira Barcelona
  City: Barcelona

Event format.

• Europe’s largest retail trade show

Goal:

• Transform an exhibition space into a live, visual, and memorable experience, connecting brands and attendees through the world’s fastest-growing sport: pickleball.

The event:

Pickleball Takes Over ShopTalk Summit 2025

ShopTalk Summit 2025 embraced pickleball as a disruptive and engaging experience to connect business leaders, startups, and emerging brands.

During the event, numerous executives and professionals competed on pickleball courts, creating a unique environment for competition, idea-sharing, and natural business networking.

The ShopTalk Summit Pickleball Tournament not only delivered high-level sports action — it redefined how networking and active lifestyles come together, boosting the sport’s visibility among key figures in the business ecosystem.

Data that speaks for itself

🎾 500+ matches played
🏅 400 people tried pickleball for the first time

What was our message?

Pickleball belongs everywhere.

What we have lived

• Business leaders and executives giving it their all on the court —
  Courts filled with competitiveness, curiosity, and enthusiasm.

How we lived it

Who took part of the event with us?

More than 400 participants experienced pickleball for the first time during the event.

And, now what?

We’ll keep bringing pickleball to unexpected places — activating it in spaces where people least expect it.

Our goal is to grow the community and inspire those who never thought pickleball could be their sport.