Pickleball Challenge Name of the event:
The Pickleball Challenge.
Date:
Thursday 8th y Friday 9th of May
Location:
Event format.
Main players:
Legends: Gaizka Mendieta, Donato, Paco Palencia, Alberto Berasategui, Carlos Costa
Pro Players: Marcello Jardim, Sabrina Méndez, MartinSuarez
Goal:
The Pre-Clásico of Pickleball was the first pickleball event in Barcelona of exhibition of high impact organized by Wild Pickleball Agency. Framed in the iconic scenario of Barcelona, it reunited some big sport legends professional players and pioneer brands to show the world that now, Pickleball is no longer the future: is the present
It was a unique event in its format: non competitive, but vibrant A perfect combination of visibility community and huge brand activation, that served as a platform to closen this sport to some new audiences and integrate it in the national sport ecosistem.
For Wild, it was the starting point of a new clear vission: professionalize Pickleball and create memorable experiences and build a movement from the game
🎾 +100 points played
🏅 7 names that need no introduction
📣 5 national media coverage
🏷️ 9 active brands ( and visible)
This is just one of many more
Good people playing something new
Courts filled with energy
Moments worth reliving over and over again
🔗 AS
🔗 Mundo Deportivo
🔗 Sport.es
🔗 Relevo
🔗 Cadena Ser
To sum up: it went out everywhere. it must be for something.
This was “THE PICKLEBALL EVENT IN BARCELONA”
This was the first of many more
And whats comming: more courts, more names, more cities, more noise.
We are building something big. From the game itself.
